R: Choice of Brand for Yogurts

Yogurt {mlogit} | R Documentation

## Choice of Brand for Yogurts

### Description

a cross-section

number of observations : 2412

observation : individuals

country : United States

### Usage

    data(Yogurt)

### Format

A dataframe containing :

id

  individuals identifiers

choice

  one of yoplait, dannon, hiland, weight (weight watcher)

feat.z

  is there a newspaper feature advertisement for brand z ?

price.z

  price of brand z

### Source

Jain, Dipak C., Naufel J. Vilcassim and Pradeep K. Chintagunta (1994) “A random–coefficients logit brand–choice model applied to panel data”, Journal of Business and Economics Statistics, 12(3), 317.

### References

Journal of Business Economics and Statistics web site : http://www.amstat.org/publications/jbes/.

[Package mlogit version 0.3-0 Index]