R: Choice of Brand for Tuna

Tuna {mlogit} | R Documentation

## Choice of Brand for Tuna

### Description

a cross-section

number of observations : 13705

observation : individuals

country : United States

### Usage

    data(Tuna)

### Format

A dataframe containing :

hid

  individuals identifiers

id

  purchase identifiers

choice

  one of skw (Starkist water), cosw (Chicken of the sea water), pw (store–specific private label water), sko (Starkist oil), coso (Chicken of the sea oil)

price.z

  price of brand z

### Source

Kim, Byong–Do, Robert C. Blattberg and Peter E. Rossi (1995) “Modeling the distribution of price sensitivity and implications for optimal retail pricing”, Journal of Business Economics and Statistics, 13(3), 291.

### References

Journal of Business Economics and Statistics web site : http://www.amstat.org/publications/jbes/.

[Package mlogit version 0.3-0 Index]