R: Choice of Brand for Crakers

Cracker {mlogit} | R Documentation

## Choice of Brand for Crakers

### Description

a cross-section

number of observations : 3292

observation : individuals

country : United States

### Usage

    data(Cracker)

### Format

A dataframe containing :

id

  individuals identifiers

choice

  one of sunshine, keebler, nabisco, private

disp.z

  is there a display for brand z ?

feat.z

  is there a newspaper feature advertisement for brand z ?

price.z

  price of brand z

### Source

Jain, Dipak C., Naufel J. Vilcassim and Pradeep K. Chintagunta (1994) “A random–coefficients logit brand–choice model applied to panel data”, Journal of Business and Economics Statistics, 12(3), 317.

Paap, R. and Philip Hans Frances (2000) “A dynamic multinomial probit model for brand choices with different short–run effects of marketing mix variables”, Journal of Applied Econometrics, 15(6), 717–744.

### References

Journal of Business Economics and Statistics web site : http://www.amstat.org/publications/jbes/.

[Package mlogit version 0.3-0 Index]