R: Survey Data on Brands of Scotch whiskey Consumed

whiskey {flexmix} | R Documentation

## Survey Data on Brands of Scotch whiskey Consumed

### Description

The data set is from Simmons Study of Media and Markets and contains the incidence matrix for scotch brands used in last year for those households who report consuming scotch.

### Usage

    data("whiskey")

### Format

A data frame `whiskey` with 484 observations on the following 2 variables.

`Freq`

  a numeric vector

`Incidence`

  a matrix with 21 columns

Additional information on the brands is contained in the data frame `whiskey_brands` which is simultaneously loaded. This data frame contains 21 observations on the following 3 variables.

`Brand`

  a character vector

`Type`

  a factor with levels `Blend` `Single Malt`

`Bottled`

  a factor with levels `Domestic` `Foreign`

### Details

The dataset is taken from the bayesm package.

### Source

Peter Rossi and Rob McCulloch. bayesm: Bayesian Inference for Marketing/Micro-econometrics. R package version 2.0-8, 2006. http://gsbwww.uchicago.edu/fac/peter.rossi/research/bsm.html

### References

Edwards, Y. and G. Allenby. Multivariate Analysis of Multiple Response Data, Journal of Marketing Research, 40, 321–334, 2003.

[Package flexmix version 2.3-14 Index]