R: Motivation of Australian Volunteers

volunteers {flexclust} | R Documentation

## Motivation of Australian Volunteers

### Description

Part of an Australian survey on motivation of volunteers to work for non-profit organisations like Red Cross, State Emergency Service, Rural Fire Service, Surf Life Saving, Rotary, Parents and Citizens Associations, etc..

### Usage

    data(volunteers)

### Format

A data frame with 1415 observations on the following 21 variables: age and gender of respondents plus 19 binary motivation items (1 applies/ 0 does not apply).

`GENDER`

  Gender of respondent.

`AGEG`

  Age group, a factor with categorized age of respondents.

`meet.people`

  I can meet different types of people.

`no.one.else`

  There is no-one else to do the work.

`example`

  It sets a good example for others.

`socialise`

  I can socialise with people who are like me.

`help.others`

  It gives me the chance to help others.

`give.back`

  I can give something back to society.

`career`

  It will help my career prospects.

`lonely`

  It makes me feel less lonely.

`active`

  It keeps me active.

`community`

  It will improve my community.

`cause`

  I can support an important cause.

`faith`

  I can put faith into action.

`services`

  I want to maintain services that I may use one day.

`children`

  My children are involved with the organisation.

`good.job`

  I feel like I am doing a good job.

`benefited`

  I know someone who has benefited from the organisation.

`network`

  I can build a network of contacts.

`recognition`

  I can gain recognition within the community.

`mind.off`

  It takes my mind off other things.

### Source

Institute for Innovation in Business and Social Research, University of Wollongong, NSW, Australia

Melanie Randle, Friedrich Leisch, and Sara Dolnicar. Competition or collaboration? The effect of non-profit brand image on volunteer recruitment strategy. Journal of Brand Management, 2013. Accepted for publication.

[Package flexclust version 1.3-4 Index]